E St Elmo Lewis Inventor of Sales Funnel 1898

Bottom of Funnel (BOFU): Strategic content marketed and aimed at moving a potential customer from the lower levels of the sales funnel into the purchasing stage. In other words, this stage is about producing content that encourages perspectives to turn into buyers.
Middle of Funnel (MOFU): Content created for the pre-buying stage where consumers learn more about the product, services offered, and how it compares to competitors.
Top of Funnel (TOFU): Strategic content that aims to build initial brand awareness and rapport with consumers, such as blogs, social media posts, and newsletters.



This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!