Who is David Ogilvy ?
"The consumer isn't a moron, she's your wife." - David Ogilvy
David Ogilvy was a British-born advertising executive and founder of the advertising, marketing, and PR agency Ogilvy & Mather. He was born in 1911 and passed away in 1999. He was widely recognized as one of the greatest advertising minds of the 20th century, and is known for his creative approach to advertising and his emphasis on research and strategy. Some of his most famous campaigns include work for brands such as Dove, Rolls-Royce, and Guinness. He also authored several books on advertising, including "Confessions of an Advertising Man," which is widely regarded as a classic in the field.
"Ogilvy on Advertising" is a book written by David Ogilvy, who was a pioneer in the advertising industry and is widely regarded as the "Father of Advertising". The book provides insights and practical advice on the art and science of advertising, based on the author's decades of experience in the field. The book covers a wide range of topics, including copywriting, research, strategy, media planning, and account management. Ogilvy emphasizes the importance of research and testing in advertising and provides tips on how to write effective copy. He also stresses the need for simplicity, relevance, and creativity in advertising messages. In addition to discussing the fundamentals of advertising, the book also provides real-life examples and case studies to illustrate the author's points. Ogilvy's writing style is engaging and entertaining, making the book an enjoyable and informative read for anyone interested in the advertising industry. Overall, "Ogilvy on Advertising" is a classic in the field of advertising and is widely considered a must-read for anyone looking to build a career in advertising or marketing. The author's insights and wisdom continue to be relevant today, making this book a timeless reference for professionals and students alike.
5.0 out of 5 star reviews from multiple customers in the United States
Arrived quickly and in better condition than described
One of the best advertising books, with clear and straightforward writing, examples, and excellent advice
Ogilvy has the best advice and shows exact examples
Provides interesting, clear and precise insight into advertising
A classic with timeless advice that is simple to implement
Worth every penny and an A+ read
Lacks dust cover but still a good book with some highlighting
Cuts to the core of what makes effective persuasive advertising
A classic worth every dollar
Provides distilled wisdom from decades of experience
"You cannot bore people into buying your product; you can only interest them in buying it."
